Packaging boxes make the first point of interaction between a
brand and a potential consumer. This is why brand owners tend to invest
generously in printed boxes, for they highly influence purchase
decisions.
Retail packaging of products usually convey a story
about a given brand and its specifications. Often, we see retail
packaging company boxes printed with product messages like specific
instructions, benefits of the given product, promotional offers
etcetera.
Designing and printing company boxes for your products
are as important as any other aspect of your business strategy. No
matter how many trials and testers you provide your customers with,
people like to read what the labels and boxes say about a given
cosmetic. Before you rush for box printing, you must consider some
aspects of designing them from your buyers' point of view.
The
first thing you need to do is to jot down the information you must
mention on your cosmetics boxes. Put yourself in your buyers' shoes and
estimate what information you would like to know before making a choice
in cosmetics. Mostly, people care to read the functions and benefits of
cosmetics, their constituent ingredients, how-to-use instructions, and
manufacturing and expiry dates. Many cosmetics - particularly skin and
hair products - come in multiple varieties specifically designed for
particular skin and hair type. This is the most sought after
information, for people like to buy cosmetics catering to their precise
needs. You must have seen cosmetics boxes printed with expressions like
'for dry skin' or 'oil-free' in bold letters to garner customers. Make
sure your company boxes dispatch all the necessary information that
might interest a potential customer. If your products have any such
quality or feature that can differentiate them from ordinary range of
products, do not forget to mention it on your cosmetics boxes. For
example, if you manufacture purely herbal or organic products, it's your
strength and your packaging boxes must reflect it.
Once being
done with the information, focusing on designs and motifs can beautify
your packaging boxes. Here you need to consider the latest trends being
followed by famous international cosmetics brands. Not that you cannot
leap out of those trends, yet knowing them is important before designing
your own cosmetics boxes. Animal prints are highly common on cosmetics
packaging these days. Many renowned cosmetics brands are featuring
graphic or tactile animal prints on their primary and secondary
packaging. For example, pink snakeskin is featured on the secondary
packaging of Jimmy Choo's Eau de perfume. Similarly, Victoria's Secret's
Pink All My Heart shows a beautiful black, white and pink leopard print
on its packaging. Another very common trend in cosmetics boxes
comprises of food inspired visuals. Many cosmetics brands feature food
items like fruits, milk, honey, eggs and olive oil on their cosmetics
boxes to give the impression of natural ingredients. Cucina beauty
companies use a variety of food illustrations on their company boxes.
Many other companies like Bath & Body Works and Korean Skin care
line feature food and kitchen ingredients on their retail packaging.
Many companies use ornamental patterns resembling home décor wall papers
for their cosmetics packaging boxes.
Cultural and vintage patterns are more common among this category.
Examples include Charlotte Ronson Summer Always and Fresh's Mangosteen
soap among several others. Artistic and sculptural touch is also popular
in cosmetics boxes. These patterns, however, are more common among
perfumes and fragrances. Justin Bieber's Girlfriend's fragrance and Marc
Jacob's Dot make perfect examples of artistic cosmetics packaging.
Beautiful patterns printed on product custom shape boxes can make people
turn heads and make purchases.
Besides themes and designs, one
major point that you must consider before going for box printing is
sustainability. These days, people around the world are highly aware of
the environmental hazards that many packaging materials cause, which is
why, companies are eager to consider the element of social
responsibility while selecting the appropriate material for their
company boxes. Many environment friendly and biodegradable materials are
used for retail packaging, which not only serves to protect the
environment, but also make a great impression on highly aware customers.
Josh Makkaveli holds advance degree in Business; specializes in
Marketing & Communication Techniques. Having work in printing
industry from the last 15 years and considered as the oldest marketing
team member of PrintingHost, has provided services in marketing and
promotion. He has been writing thousands of articles on printing
material, how printed products help in marketing and brand building and
many others. Here in this article, he is going to put a thorough study
on packaging boxes especially in Cosmetics boxes.
By Josh Makkaveli
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